Render Studio Blog

Learn Video Marketing. Use video to grow your business.

The Secret Sauce of Video Advertising

Thursday, May 19th, 2016
If you’ve ever had to prepare a meal for a large group of people, then you might be familiar with the value of the most-holy ‘secret sauce’; that singular, crafty and reliable blend of spices, jellies or creams that can be added to virtually anything. The ‘secret sauce’ is the surefire way to save a…
5 mins
Tim Goodell
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5 Pro Tips for Using Video in Email

Thursday, March 31st, 2016
Laptop Video Email Image
Have you been checking your office email inbox lately? If you’re like me, you probably have a lot of emails from all kinds of online marketers, each of them trying to convince you that their latest service package is going to revolutionize your business strategy. Most of them communicate relatively the same thing in relatively…
4 mins
Tim Goodell
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Why Interview Eyelines Matter

Tuesday, January 12th, 2016
“Where do I look? Do I look at you, or do I look at the camera, or what?”  After setting up for an interview, our interview subjects often ask us where to aim their line of sight. This is something that may seem trivial in the frenzy to properly stage the other critical elements (light,…
5 mins
Tim Goodell
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Using Video to Optimize Your Website

Tuesday, December 29th, 2015
SEO South Park V2
Google first acquired video giant YouTube on November 13th, 2006. If it wasn’t one before, video became an essential part of any digital strategy at this point in video marketing history. Where we once marketed cigarettes, milk, and butter through five to ten minutes of visual media (circa 1920), we can now market something as…
4 mins
Tim Goodell
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The Anti-Viral Video Strategy

Wednesday, November 18th, 2015
Image of a Young Couple Watching Video in a Coffee Shop
It’s Not as Simple as One-And-Done When brands of any size first enter the video marketing arena, the golden phrase that the CEO’s tend to repeat most often is “viral video”.  The good news is that, yes, if your brand is successful in creating a viral video, it will turn your organization into an unstoppable…
5 mins
Tim Goodell
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Today’s Strategy is Tomorrow’s Victory

Tuesday, September 8th, 2015
Video Marketing Strategy
When you market using video content, you have the opportunity to reach a wider audience, tell your story more fluently, and cultivate retention. These are the ultimate goals of the practice; or, in chess terms, the ‘checkmate’. But your opponents have the same goals in mind, and they are making similar movements across the board….
3.5 mins
Tim Goodell
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Go Pro, or Go Home?

Tuesday, September 8th, 2015
Render Studio Camera
Over the last few years we’ve seen video become an integral part of every marketing strategy. With ongoing advances in consumer video, its also become easier and easier to build a video marketing strategy from the comfort and privacy of one’s own home. There is a time and a place for all types of video…
3 mins
Tim Goodell
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Video Marketing in Baltimore

Thursday, September 3rd, 2015
Video Production Studio Setup
We know that Video Marketing is hard. And we ought to; for the past decade, we have scripted, developed, captured and marketed thousands of video deliverables of varying lengths and scopes for our clients. For 14 years we have lived in the trenches, helping to craft ideas and tell visual stories.  And we have been…
2 mins
Ryan Spindler
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