Go Pro, or Go Home?

Tuesday, September 8th, 2015
Tim Goodell

Over the last few years we’ve seen video become an integral part of every marketing strategy. With ongoing advances in consumer video, its also become easier and easier to build a video marketing strategy from the comfort and privacy of one’s own home. There is a time and a place for all types of video marketing, large and small, but it’s tantamount to know and remember that not everything can be successfully accomplished from your living room. 

When Do You Call In the Pros?

YouTube Vlogger Casey Naistat (see above) captures almost all of his video using his personal iPhone and a GoPro. For his purposes, these methods work perfectly. The videos don’t look too shabby, and his audience is comprised almost entirely of his YouTube Subscribers. He strives to reach the dreamers and works hard to bring them daily (free) content, occasionally advertising for allied companies or organizations on the side. But it’s important to note that Naistat’s audience has this expectation for his content. Were he to suddenly start making product videos or corporate explainers, his audience might become disinterested and move away from his channel.

In the same way, your professional audience likely has professional expectations for your video content. There are certainly inexpensive ways to capture and share video from your home office, but are you representing your value proposition appropriately by cutting corners to keep things low-budget and in-house? 

Embrace the Studio Standard!

In a Studio Environment, you have absolute control of your presentation. The cameras are always high-grade, the picture is clean, the sound is crisp, and the lighting is always appropriately arranged to create a professional look and feel. Some locations, such as our own Render Studio, can even offer you supporting music and motion graphics to reinforce your message. The projects that you outsource to a professional studio create a noticeably higher standard for your businesses’ more qualified audience; and, as an added bonus, it also infuses the presenter with the confidence.

We live in an age where virtually anyone can create video. But not every type of video creates the same impact. Evaluate your business, and decide which types of content will best resonate with your clients. If you know that a more professional-grade video will be more impressive to your particular audience, then stop hesitating; get out there and start making video content that truly converts.

If you still have any questions or reservations about using video, we’d love to talk to you about it and help to develop a custom video marketing strategy that is perfect for you. Call our office at 410.853.7892 or send us an email via studio@myrender.com, and get started on video marketing today!


Video Marketing in Baltimore

Thursday, September 3rd, 2015
Ryan Spindler

We know that Video Marketing is hard. And we ought to; for the past decade, we have scripted, developed, captured and marketed thousands of video deliverables of varying lengths and scopes for our clients.

For 14 years we have lived in the trenches, helping to craft ideas and tell visual stories.  And we have been studying which kinds of video really work for businesses based on their goals, and which are the most efficient ways to produce and measure the effects of those videos.

We’ve discovered that the most difficult aspect of video marketing is not the development of ideas.  Rather, the difficulty lies in producing consistent, high-quality content over a sustained period of time. If you don’t have a workflow that is both relatively easy and affordable, you will find it too difficult to sustain an effort long enough to be truly successful.

The solution we have developed at Render Studio was designed with workflow and affordability as our main goal.  Our video marketing and content creation studio was created to make the process of capturing and developing video content easier and more affordable.

Render Studio is small, but-all inclusive.  It offers everything you need to quickly create, customize, deliver, and share your video content in as little as a single day.  And don’t let the size fool you.  The motion graphic capabilities we offer can deliver extremely high quality visual reinforcements and 3D animations that will leave your audiences engaged and impressed.

If video marketing isn’t part of your existing marketing effort; it needs to be! We invite you to contact us and learn more about what our studio has to offer. Our staff at Render Studio would love to work with you, and to support you as you get started and become successful with video marketing. From strategy through delivery, Render Studio is here to help.