Over the last few years we’ve seen video become an integral part of every marketing strategy. With ongoing advances in consumer video, its also become easier and easier to build a video marketing strategy from the comfort and privacy of one’s own home. There is a time and a place for all types of video marketing, large and small, but it’s tantamount to know and remember that not everything can be successfully accomplished from your living room. When Do You…
It happens to almost everyone. There you are, in front of the camera, ready to present your material and wow your target audience with a video spectacle; suddenly, the nerves begin to fray. Your hands begin sweating. Your speech becomes garbled. Many clients find that they are initially uncomfortable speaking to or presenting to a camera. This is called ‘scopophobia’, but its more colloquial name is ‘stage fright’. At Render Perfect, we understand that this is a…
Recently I received an email from a previous client whose organization was planing for a video they needed to produce. The question he asked was timeless in our line of work…
While perusing Twitter the other day, I found an “alarming” fact that I’ll paraphrase here…
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