If you’ve ever had to prepare a meal for a large group of people, then you might be familiar with the value of the most-holy ‘secret sauce’; that singular, crafty and reliable blend of spices, jellies or creams that can be added to virtually anything. The ‘secret sauce’ is the surefire way to save a bad dinner or push a good dinner into being a great dinner. It turns straw to gold and rags to riches. It makes your final…
Have you been checking your office email inbox lately? If you’re like me, you probably have a lot of emails from all kinds of online marketers, each of them trying to convince you that their latest service package is going to revolutionize your business strategy. Most of them communicate relatively the same thing in relatively the same way, but more importantly, most of them look exactly the same to the average recipient. Even if what you’re saying is mind-bogglingly important,…
It’s Not as Simple as One-And-Done When brands of any size first enter the video marketing arena, the golden phrase that the CEO’s tend to repeat most often is “viral video”. The good news is that, yes, if your brand is successful in creating a viral video, it will turn your organization into an unstoppable juggernaut with the momentum of a charging rhino. But the bad news is that creating a viral video is about as likely as winning 26…
Last week I had to unclog a pipe under my sink. I feel the need to disclaim that I am no plumber, and I certainly don’t have the brand, make, and model of my sink memorized. For that matter, I don’t care for puzzles, and I am easily frustrated by an immovable object. I often compare my DIY skills to those of the three stooges. So, after opening my under-sink cabinet, the first thing that I did was break out…
Thinking long-term and setting specific goals for your videos should be the first step when planning to add video to your company’s existing website.
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